In the modern era of computing, the promotional activities are shifting a lot by use of internet techniques to ensure that the vast majority of targeted consumer base is engaged in the campaign and all of the content is then delivered in a more effective and efficient manner. Various new trends in the promotional actives by the increased use of ICT are listed below:
•Internet marketing: In this process, the organisations put their advertisements on internet marketing search engines and on different websites that are related to the industry of British Home Show. By this kind of advertising, the company can select its own preferred keywords and show ads only to the people who search for something similar.
•Social media: The social media network is a big network which is available to the organisations for promotion at a much lowered cost. This medium not only provides the ability to promote the services and promotions of the product, but also allows the organisations ability to gain consumer feedback.