I agree that we are hard on ourselves and not only of our looks...
I have to totally pooh-pooh this video, as it is just consumerist propaganda. The forensic artist has total control over how attractive or unattractive he draws those descriptions. This is just maudlin sentimentality designed to see products.
Let me clarify that I am not implying that there are no differences in how we see ourselves compared to how others see us, only that this particular example of a forensic artist drawing either attractive or unattractive women is just a hoax. It is way too easy to manipulate the outcome when he is the one doing the drawing.