The full length advert, which will appear on five different routes in the capital, is backed by the Core Issues Trust whose leader, Mike Davies, believes "homoerotic behaviour is sinful". His charity funds "reparative therapy" for gay Christians who believe that they have homosexual feelings but want to become straight. The campaign is also backed by Anglican Mainstream, an worldwide orthodox Anglican group whose supporters have equated homosexuality with alcoholism.
The advert will say: "Not gay! Post-gay, ex-gay and proud. Get over it!" Post-gay and ex-gay are terms used by Christians and some psychotherapists and psychiatrists to refer to homosexual people who have undergone spiritual or pastoral therapy and, according to an Anglican Mainstream definition, have "now left a homosexual lifestyle [and experienced] an increased emotional and sexual attraction to the opposite biological gender and possibly a reduction in or loss of same-sex attraction."
The buses are due to roll out on Monday morning on some of the most popular routes. They will be seen for two weeks travelling past St Paul's Cathedral, down Oxford Street, round Trafalgar Square and through Piccadilly Circus as well as across other parts of the capital.
The campaign is an explicit attempt to hit back at gay rights group Stonewall, which ran its own bus advert saying: "Some people are gay. Get over it." The Christian groups have used the same black, red and white colour scheme as Stonewall and accuses it of promoting the "false idea that there is indisputable scientific evidence that people are born gay".
The Rev Lynda Rose, a spokesperson for the UK branch of Anglican Mainstream said because her group adheres to scripture that all fornication outside marriage is prohibited, it believes that homosexuals are "not being fully the people God intended us to be".
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